Draft status
At the IWF, protecting children online isn’t just what we do – it’s who we are. This purpose drives every decision we make, shaping how we adapt, collaborate and innovate to stay ahead of emerging threats. In 2025, our commitment continues to evolve as we strengthen the systems, partnerships and people that make our mission possible.
Our strength lies in our people. Every individual behind the scenes at the IWF brings unique expertise, compassion and resilience to work that demands both precision and empathy. Whether developing new technologies to detect child sexual abuse material or supporting our global network of partners, their dedication ensures that progress is not only measurable but meaningful. Protecting their wellbeing remains at the heart of how we sustain our collective impact.
Innovation and adaptability have defined this year. As technology continues to reshape the online landscape, so too have we evolved – integrating new tools, enhancing data-driven insights, and building stronger bridges between analysis and policy. By doing so, we ensure that our insights inform real-world change and that our expertise contributes to tangible safety improvements across digital spaces.
Collaboration remains our most powerful catalyst. From global technology firms to international hotlines, law enforcement and child protection organisations, our funders and Members enable us to reach further and act faster. Together, we share intelligence, shape safety standards, and amplify the collective effort needed to make the internet a safer place for everyone.
Our focus is clear: to deepen our impact through knowledge, compassion and action. By continuing to invest in our people, our technology and our partnerships, we remain resolute in our mission to eliminate child sexual abuse imagery online – and to create an internet that protects every child, everywhere.